Submarine Agency

Client:

Europe Square

Scope:

Graphic Design, Branding, Logo

Year:

2025

OVERVIEW

Europe Square — Branding a Landmark of Modern Sarajevo

Submarine proudly crafted the visual identity for Europe Square, a landmark mixed-use development in Sarajevo’s prestigious Marijin Dvor district. The project includes a shopping mall, business center, public square, and premium amenities — envisioned as the city’s new social and commercial epicenter.

Our task: to design a branding system that communicates elegance, progress, and luxury.

The client requested the original “Europe” typography to remain unchanged, aligning with the group’s existing identity. The new symbol was inspired by architectural elements of the building’s façade — refined into a mark that evokes sophistication and forward momentum.

We developed a complete branding suite: logo, color palette, typography, and promotional materials — including a large-scale site perimeter display to showcase the project during construction.

Europe Square positions Sarajevo on the map of modern European capitals — and we were honored to visually bring that vision to life.

CLIENT FEEDBACK:

Submarine Agency demonstrated exceptional professionalism, creativity, and strategic insight while working on the Europe Square project, as well as on the promotional activities for our hotels Europe and Holiday. Their team successfully developed the complete promotional materials, combining strong visual excellence with clear market positioning and meticulous attention to detail. We particularly value their ability to understand brand identity and translate it into high-standard visual and communication solutions. The collaboration was efficient, well-structured, and conducted at the highest professional level. Submarine is a reliable partner whom we confidently recommend for complex and high-profile projects.
—Berina, Hotel Europe Group