Branding for an Immersive Art Project
Xantea 2502
Client:
Rikadro Druškić
Scope:
Logo and Branding
Year:
2026
OVERVIEW
We developed the logo and visual identity for XANTEA 2502, an immersive art project by Bosnian-Herzegovinian artist Rikardo Druškić, created at the intersection of mythology, futuristic narratives, and virtual reality.
XANTEA 2502 goes beyond a traditional art cycle — it is envisioned as an expanding multimedia universe with future plans including VR experiences, exhibitions, immersive spaces, and museum-related concepts. The branding was therefore designed to feel like the foundation of a larger world, rather than a visual identity for a single exhibition.
The logo symbol is inspired by the rings of a planet, reflecting the project’s cosmic themes, mythological atmosphere, and sense of expansion into unknown worlds.
Our goal was to create a minimal and flexible identity system that can naturally coexist with the highly detailed and visually complex artworks within the series. Instead of competing with the paintings, the branding acts as a subtle framework that supports and elevates the artwork across different mediums and applications.
As part of the brand guidelines, we also developed exhibition posters and promotional materials where the focus always remains on the illustrations and visual storytelling of the XANTEA 2502 universe.
